{"product_id":"safe-swim-coming-soon","title":"SAFE SWIM COMING SOON","description":"\u003cp\u003e\u003cspan\u003eLast year, our swim collection was one of our biggest launches yet.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut we didn’t want to simply bring it back.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe listened to \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eall of your feedback from last year...\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e what you loved, what you wanted changed, what could have been better... and then we spent the past year completely rethinking what Baby Bear swimwear could be.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd there was one thing that kept coming back to us:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWater safety in Aotearoa \u0026amp; Australia.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFor many of us, summer means the \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emoana (ocean), the awa (river), the roto (lake), the beach, the pool, the backyard sprinklers and days spent around the water with our whānau.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWater is such a huge part of life in Aotearoa. It’s where our tamariki play, where whānau gather and where some of our best summer memories are made.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut water can also become dangerous incredibly quickly. Drowning remains a leading cause of child death in Aotearoa, and young tamariki can get into serious trouble in only a few centimetres of water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eSo this year, we didn’t create swimwear just to be cute.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eWe created it with purpose.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe wanted to create swimwear that could play a small part in helping our tamariki be \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003emore visible in and around the water.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eLast year, we introduced \u003c\/span\u003ebright, bold colours. \u003cspan\u003eThis year, we pushed that even further.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe deliberately stepped right outside of our usual Baby Bear earthy, neutral colour palette and chose colours with \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003evisibility at the forefront...\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e because when your tamariki are running around a busy beach, swimming pool or holiday spot, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003ebeing able to spot them matters.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe’ve also completely customised our sizing and reworked the fit based on everything we heard from last season, creating a closer, more secure fit that feels intentional rather than loose and oversized.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut we also want to be really clear about something:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSwimwear cannot prevent drowning.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt isn't a replacement for active adult supervision, water confidence, swimming skills, life jackets where required, or teaching our tamariki how to be safe around water. Those things will always come first.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut we believe that \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eevery little step matters.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf we can make swimwear that helps our tamariki stand out more clearly.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf we can encourage conversations about water safety.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf we can make whānau think twice about visibility, supervision and being prepared around the water.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIf we can use our little corner of the Māori fashion space to put water safety at the forefront...\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003ethen that's something worth creating.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd throughout this year, we've been working on some things we've never seen done in Māori swimwear before ...pushing the design, functionality and purpose of this collection much further than we did last year.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eWe’re not ready to show you everything just yet. 👀\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBut we can tell you this:\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThis isn't just another swim drop.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIt's a collection we've spent an entire year thinking about. \u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA collection shaped by your feedback.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eA collection designed with our tamariki in mind.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAnd a collection created with a bigger purpose behind it.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBecause our tamariki deserve to be seen.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eOur whānau deserve to feel prepared.\u003c\/span\u003e\u003cbr\u003e\u003cspan\u003eAnd water safety deserves to be part of the conversation.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSafe Swim is coming back. 🌊\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Baby Bear ","offers":[{"title":"Default Title","offer_id":49304755568948,"sku":null,"price":0.0,"currency_code":"NZD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0796\/8656\/6196\/files\/IMG_5092.png?v=1790643612","url":"https:\/\/babybear.co.nz\/products\/safe-swim-coming-soon","provider":"Baby Bear ","version":"1.0","type":"link"}