Tō Tātou Ao Collection

Behind the design:

Each symbol in this collection tells a part of our shared world. The Poutama represents growth, the steps we take and the lessons we inherit from those before us. The Koru shows life unfolding, beginnings that spiral outward in their own time. The Sun marks cycles of energy and clarity that guide us forward, while the Whale Tail and Hei Matau provide protection, guidance, and connection to our ancestry. The waves reflect movement, resilience, and the natural forces that shape us all.

Together, these symbols form Tō Tātou Ao — Our World: a celebration of growth, guidance, connection, and the living story carried by people, nature, and ancestors alike.