Skip to product information
Whakapapa Hoodie - Adult
$115.00 NZD
Product Details
Every line tells a story.
The Whakapapa Hoodie is inspired by the meaning of Whakapapa — the layers of ancestry, whānau, and connection that shape who we are. Just like the threads of genealogy interweave to tell our story, the hoodie’s bold, layered design reflects those connections, honouring both heritage and identity.
This piece was created to carry more than just comfort — it carries meaning. The interwoven patterns represent the strength of our roots, the presence of our ancestors, and the connections that bind us together. Whether you wear it in grey or maroon/red, the Whakapapa Hoodie is a reminder of where we come from, and the stories we continue to weave.
Crafted for everyday wear, it blends warmth, durability, and style with a deeper story stitched into every detail. The Whakapapa Collection turns tradition into something you can carry with you — wherever you go.
Made for whānau. Made for you.
Model is wearing a size XS/S for a fitted look, he would usually wear a size M/L for a oversized fit.
Proudly designed in Aotearoa
Care & Maintenance
WASH GUIDE
•Cold gentle wash only
•Always wash inside out, on its own or with similar colours
•Avoid fabric softeners, stain removers, or soaking
•Use a mild, colour-safe detergent
•Hang to dry in the shade — do not tumble dry or expose to heat
Most of our collection was made with unique custom-dyed fabrics, so following these steps will help maintain the integrity of the piece.
Size & Fit
Our sizing runs slightly oversized across most items. We do our best to provide accurate size charts, but if you’re unsure, just flick us a message — we’re always happy to help.